Recent changes in cigarette packaging in New Zealand may continue to mislead smokers.

نویسندگان

  • Jo Peace
  • Nick Wilson
  • George Thomson
  • Richard Edwards
چکیده

The New Zealand Commerce Commission is currently undertaking an enquiry into the terms “light” and “mild” on tobacco products. This is an important issue from a public health and a consumer rights perspective. However, we fear that focusing only on the descriptor as a potentially misleading method of communicating about the product to consumers is inadequate, and that the review should encompass other communication methods including pack colouring. Recommended Citation Peace, J., Edwards, R., Thomson, G., Wilson, N. (2008). Recent changes in cigarette packaging in New Zealand may continue to mislead smokers. New Zealand Medical Journal, 121 (1268), 88-89. Link To PDF: http://www.ncbi.nlm.nih.gov/pubmed/18256720 http://www.nzma.org.nz/__data/assets/pdf_file/0018/17820/Vol-121-No-1268-25-January-2008.pdf

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عنوان ژورنال:
  • The New Zealand medical journal

دوره 121 1268  شماره 

صفحات  -

تاریخ انتشار 2008